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Official Identity Guidelines v1.0

JL Custom Design
Brandbook

Viziunea ta,
Excelența noastră.

A design system built for the intersection of traditional woodworking and digital precision. Focused on high-contrast typography, warm organic foundations, and fluid motion.

The Palette

Carbon Noir

Primary Text, Backgrounds

#000000 RGB: 0, 0, 0

Heirloom Cream

Main Background, Organic Base

#F4F1EA RGB: 244, 241, 234

Liquid Gold

Accents, CTAs, Marks

#FFC800 RGB: 255, 200, 0

Obsidian 1A

Hero Depth, UI Contrast

#1A1A1A RGB: 26, 26, 26

Typography System

Primary Face

Grift Variable

Serif AxisSans AxisVF Support
H1

This is a specimen of H1 style

H2

This is a specimen of H2 style

H3

This is a specimen of H3 style

p

This is a specimen of p style

small

This is a specimen of small style

Dynamic Components

Interactive States

Primary Call Dark Alternate Glass Contrast

Radii & Forms

rounded-2xl (1rem)

The Interaction Model

Liquid animations driven by GSAP and dynamic SVG path morphing.

Creat să dăinuie.

Identitatea vizuală JL Custom Design nu este doar un set de reguli, ci o promisiune a calității. Fiecare pixel, la fel ca fiecare piesă de mobilier, este proiectat cu intenție și respect pentru material.

JL CUSTOM DESIGN - 2026

Identity Systems & Guidelines Development